1. Never Plagarize.
2. Identify sources whenever feasible. The public is entitled to as much information as possible on sources' reliability.
3. Refuse gifts, favors, fees, free travel and special treatment, and shun secondary employment, political involvement, public office and service in community organizations if they compromise journalistic integrity.
4. Test the accuracy of information from all sources and exercise care to avoid inadvertent error. Deliberate distortion is never permissible.
5. Distinguish news from advertising and shun hybrids that blur the lines between the two.
6. Be judicious about naming criminal suspects before the formal filing of charges.
7. Be sensitive when seeking or using interviews or photographs of those affected by tragedy or grief.
8. Avoid conflicts of interest, real or perceived.
9. Be wary of sources offering information for favors or money; avoid bidding for news.
10. Avoid stereotyping by race, gender, age, religion, ethnicity, geography, sexual orientation, disability, physical appearance or social status.
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